ntamariz photographer and art director for phone
Rold Gold

Rold Gold has gotten a reputation for being a “boring” snack.

We get that pretzels are basic, but maybe that’s not always a bad thing. Basic things bring us joy, especially when we put our own little twist on it. So let’s show people that just because we’re basic, doesn’t mean we can’t celebrate the twist!

PARTNERSHIPS AND SOCIAL:

To showcase how f*cking proud we are to be basic, we partnered with several brands to release limited edition and seasonal pretzel products for people to enjoy and embrace!

vanilla with pretzelsINSTAGRAM copy
starbucksigpost
candle ig copy
instagramgap
instagrambrown copy
costume mockup in ig copy

OOH & PRINT

billboard1
billboard2
busstop
OLYMPUS DIGITAL CAMERA

Our OOH placement showcases new flavors in stores and highlights other twisty ways to snack with our pretzels.

placementjpg

ART DIRECTION PROJECTS

2fondo

Aavegotch-Ya Mcrib

portada de proyecto

D&D&D

portadakryptonite

Kryptonite

portadaproyecto

Rold Gold

portadascrubdaddy

Scrub Daddy