Rold Gold

Rold Gold has gotten a reputation for being a “boring” snack.

We get that pretzels are basic, but maybe that’s not always a bad thing. Basic things bring us joy, especially when we put our own little twist on it. So let’s show people that just because we’re basic, doesn’t mean we can’t celebrate the twist!

PARTNERSHIPS AND SOCIAL:

To showcase how f*cking proud we are to be basic, we partnered with several brands to release limited edition and seasonal pretzel products for people to enjoy and embrace!

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OOH & PRINT

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Our OOH placement showcases new flavors in stores and highlights other twisty ways to snack with our pretzels.

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ART DIRECTION PROJECTS

2fondo

Aavegotch-Ya Mcrib

portada de proyecto

D&D&D

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Kryptonite

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Rold Gold

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Scrub Daddy