D&D&D
AD: Natalia Tamariz

Even though Dungeons & Dragons has over 50 million players, there are too many people who think it’s an overly-complex, nerdy game and don’t want to give it a roll. But with the help of Domino’s we’ll show people that D&D is a fun, casual way to hang with friends. 

…a slice of fantasy with D&D&D.

SOCIAL:

socialmediamockup2

LIMITED EDITION: PIZZA/QR CODE

A medieval-looking pizza table/saver/stool that has a QR code on the top and can be scanned for exclusive D&D Domino’s-inspired campaigns, deals on D&D merch, and digital Domino’s-inspired dice like the ones on the limited addition pizza delivery boxes.

qr codemockupwith instuctions

OOH:

mejorado

Teens by a blank sign
Cargo elevators with cardboard boxes

ACTIVATION: MEDIEVAL CARRIAGE

In urban areas Domino’s will deliver pizza in D&D-inspired medieval horse-and-carriages in order to promote the world-building nature of Dungeons & Dragons.

carriage

ACTIVATION: DOMINO’S STORE

Dungeons & Dragons will transform a high-traffic, urban Domino’s into a pop-up medieval tavern to further enhance the vibe that D&D facilitates through gameplay.

Dominos executions

ACTIVATION: CAMPUS LOUNGE

During college welcome week, Dungeons & Dragons will set up cozy medieval lounges on campus to watch/play D&D and grab a slice of Domino’s pizza.

Model Release-NO
collage campus2

ART DIRECTION PROJECTS

2fondo

Aavegotch-Ya Mcrib

portada de proyecto

D&D&D

portadakryptonite

Kryptonite

portadaproyecto

Rold Gold

portadascrubdaddy

Scrub Daddy