D&D&D
AD: Natalia Tamariz
Even though Dungeons & Dragons has over 50 million players, there are too many people who think it’s an overly-complex, nerdy game and don’t want to give it a roll. But with the help of Domino’s we’ll show people that D&D is a fun, casual way to hang with friends.Â
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…a slice of fantasy with D&D&D.
SOCIAL:
LIMITED EDITION: PIZZA/QR CODE
A medieval-looking pizza table/saver/stool that has a QR code on the top and can be scanned for exclusive D&D Domino’s-inspired campaigns, deals on D&D merch, and digital Domino’s-inspired dice like the ones on the limited addition pizza delivery boxes.
OOH:
ACTIVATION: MEDIEVAL CARRIAGE
In urban areas Domino’s will deliver pizza in D&D-inspired medieval horse-and-carriages in order to promote the world-building nature of Dungeons & Dragons.
ACTIVATION: DOMINO’S STORE
Dungeons & Dragons will transform a high-traffic, urban Domino’s into a pop-up medieval tavern to further enhance the vibe that D&D facilitates through gameplay.
ACTIVATION: CAMPUS LOUNGE
During college welcome week, Dungeons & Dragons will set up cozy medieval lounges on campus to watch/play D&D and grab a slice of Domino’s pizza.
ART DIRECTION PROJECTS
Aavegotch-Ya Mcrib
D&D&D
Kryptonite
Rold Gold
